Protect image

There are many ways in which a company’s reputation can be damaged. A solar energy system can minimise the risks.

The consumer with the large audience

The world is changing fast and consumers are taking a closer look. It has become much more important to know where jeans come from, under what conditions milk was produced and whether a smartphone contains toxic substances. Consumers have reached a level of maturity. Or at least today there are opportunities to spread possible grievances or even mere dissatisfaction with a wide reach and with the least effort.

The asset ‘image’ at risk

With the ever-increasing influence of social media, the risk of reputational damage has also grown. So-called ‘shitstorms’, whether justified or not, can permanently cripple a company or even bring it to its knees. That is why reputation – or ‘image’ – is now more than ever an asset that needs to be actively managed.

‘Do good and talk about it’

Particularly in the important area of sustainability, it is vital not to make any mistakes, because a company can instantly fall into disrepute and be branded a ‘polluter’. It has become important to be able to prove that all the means of production are clean and harmless. This also applies to invisible things such as electricity. Find out what is possible today thanks to enormous technological progress. When it comes to electricity, you can minimise your risk to zero by having your own solar power system. Solar power systems are efficient, cost-effective and very easy to maintain and operate. What’s more, solar power systems are clean and sustainable, both in reality and in the public’s perception. Find out everything you need to know about the sustainability of solar energy systems here. Operating a solar energy system is one of the pillars supporting a good image today. Installing one on your own company building also demonstrates that the company really does care about the environment. The electricity is produced locally and in real time. This relieves the burden on the global environment as well as on the region. The accusation of a hypocritical trade in indulgences (as in the case of trading in CO2 certificates, for example) is nipped in the bud. If your company operates a solar energy system, it is automatically perceived by the public as being ‘one of the good guys’. Solar installations are also perfectly suited for companies because energy production and consumption perfectly correlate in terms of time. In particular, so-called ‘east-west installations’ produce an ideal electricity production curve over the course of the day that also corresponds to consumption. This means that the electricity generated can be used directly in the company, which is by far the most profitable application.

Boosts and protects your image: a solar carport on a company car park (picture: Megasol Energy Ltd.)

Increase the benefit for your stakeholders

Solar energy systems can be used anywhere today. In addition to the classic variant on the roof, they can be integrated harmoniously and invisibly into roofs, facades or railings. Many companies offer large car parks for customers and staff. Aside from being used as a car park, these are usually left fallow and often incur costs due to necessary snow removal in winter. However, a solar carport can be used to generate not only direct income but also significant cost savings. Especially in combination with a charging station for electric cars, there is hardly anything that emphasises your image as a progressive and sustainable company more. A carport is also ideal in terms of visibility. Every person, whether employee or customer, will come into contact with the solar carport. It can even be an icebreaker for conversations with customers – they will casually mention your progressive company management. You win before the customer meeting or job interview even begins. You can either use the electricity directly in your company, sell it or even offer it to your staff for charging electric vehicles. This way you can create a wage-related benefit for your employees without having to accept additional personnel costs. Your employees will thank you with many years of loyalty and good communication about your company.

The most rewarding image campaign

Operating a solar energy system is the most rewarding image campaign there is. It is the only campaign that pays for itself. You will have a cash inflow from the moment the system is put into operation – and the break-even point is reached after just a few years. You can find everything you need to know about the cost-effectiveness of solar energy systems here. While conventional image campaigns harbour a certain risk of losing the prerogative of interpretation, this cannot happen with a solar energy system. A solar energy system is always good, regardless of the context.

Protect the image now

With SolarApp.ch, you can quickly and easily find out how a solar energy system can benefit you. Find out how it’s done here. The free SolarReport tells you everything you need to know about electricity production, possible self-consumption, CO2 savings, returns, yields, subsidies and investment volumes. Get the free SolarReport now by starting the solar calculator.

Also of interest